
IntelliCoach Courses
Building a Course Platform
at the Speed of Thought
A platform I manage entirely through AI — where a new product goes from vision to live in a day. This is my journey of building it, shared openly.
What
This is my public roadmap — tracking a real experiment where I'm building an entire course platform with AI, sharing every step openly.
Why
I want to build something remarkable. The journey matters as much as the outcome — I'm sharing openly, starting a conversation, figuring out what nobody has figured out yet.
Who
I'm Maik Frank — German, living in Singapore for 20 years. Leadership coach, father of four, with a background in IT, HR, and risk. 2,000+ coaching hours and an eternal experimenter.
Build Log
What happened each day — the decisions, the surprises, the learnings.
Today was my first proper working day after being sick and then having a public holiday in Singapore.
It was not a dramatic day. It was client work, catching up, and then trying to move a few platform pieces forward in between.
One small thing caught me.
How I Did It
No platform implementation is attached to this post. The bigger behind-the-scenes truth is that the go-live target is changing shape after a recent business decision to sunset one of my major course offerings. That puts the new platform in a different light than it had a week ago. I am not folding that whole story into today's post. It deserves its own reflection.
Lesson learned:
A workflow that worked last week can change when the tool changes. Trust improves when it is paired with verification. Small operating instructions can prevent larger repair work later. AI collaborators, like people, need clear sequencing when priorities change mid-task.
The Roadmap
Eight phases from first idea to Version 1.0. Here's the plan.
Making It Feel Like IntelliCoach
Brand identity, multilingual support, installable as an app on your phone.
Earning Your Trust
GDPR compliance, privacy policies, security hardening.
Your Personal Learning Space
User accounts, purchase history, personal dashboard.
Products That Keep Getting Better
Free previews, version history, lifetime updates, testimonials.
Staying Connected
Email marketing, update notifications, contact and support.
Running the Show
Admin portal for managing products, users, and content.
Real Courses, Real Learning
Full LMS with modules, lessons, quizzes, and progress tracking.
Your AI Coaching Companion
AI coaches per product, community comments, intelligent support.
"The best time to plant a tree was 20 years ago. The second best time is now."
— My dad, probably quoting someone else